1. Introduction
a.Introduce the topic: blackberry smartphones
b. Describe criteria topics for reviewing
c. Set tone of review based on audience focus (young adults to mid 30-40s, usually more geared for businessmen)
2. Thesis
a. The BlackBerry Smartphone, with its many different models, is a great phone with easy to use technology for all types of people.
b. Clear meaning and value, balanced, and reasonable
3. Criteria
a. Price, business compatibility, customer service, easy to use
b. See template [B] for detailed response
4. Counter argue
a. Compare BlackBerry with iPhone and other smartphone/pda devices
b. Anticipate questions and refute or accommodate objections
5. Conclusion
a. Reiterate criteria
b. Give overall rating of the BlackBerry Smartphone
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